How to be a good Bitcoin ambassador?

I came across this quotation in a video by Matthew Kratter.

"If I ever talked to you about buying #bitcoin...that was my way of saying “I love you”." - John Fakhoury - 3:38 pm · 9 Feb 2021

So far I don't think I've ever been able to successfully help anyone understand bitcoin, no matter how hard I've tried.

I'm looking to community brainstorm:

What makes a good Bitcoin ambassador?

What can an individual do?

What can we do together?