If Bitcoin is the hardest money available in current times, why isn’t this widely recognized?

Seeking intellectual discussion. With a little bit of research, you can come to the conclusion that Bitcoin is the hardest form of money available and if widely adopted, would become a very effective form of money. The question I have is, how is this not more widely recognized? Especially by the larger financial companies and governments? It seems like Bitcoin is largely seen as a speculative investment and not as a store of value and exchangeable currency like it was designed to be