Nobody cares about your project’s whitepaper or tech specs

Had an opportunity to interview Cointelegraph's reporter Tom Mitchelhill on how to get people to take you seriously in crypto.

Stop selling your product and start selling the problem

At least not at first. Crypto is littered with bold claims and half-baked promises. “Our platform will revolutionize DeFi!” or “We’ll achieve 10x returns in the first year!”, "We're launching a token, keep it between us though" Yeah, heard it all before. And guess what? Journalists have too. If there’s one thing that will make you radioactive to the media and investors alike, it’s hype without substance.Tom has seen too many crypto companies overpromise and underdeliver. My take on it is you need to build credibility slowly and let your results speak for themselves. No one’s saying you shouldn’t be ambitious, but if you can’t back up your claims, don’t make them.

Remember the Bitconnect fiasco? (you gotta watch this priceless moment); The company promised insane returns but couldn’t back up any of its claims. It ended up being a Ponzi scheme. On the other hand, take Chainlink Labs, which focused on solving a specific problem without grandiose promises. They started small, delivered results, and are now one of the top projects in the space (I wasn't paid for this mention, I swear).

Published a few more here: https://x.com/kifakrec/status/1845411527525855496